This Privacy & Cookie Policy explains how we collect, use, and protect your personal information when you visit veryelsie.com (the “Site”). By using the Site, you agree to the terms of this Policy.

The Site is owned and operated by Goodbridge App Ltd, trading as Elsie (“we”, “us”, “our”), a company registered in England and Wales.

1. What information we collect

We collect the following types of personal information:

💌 When you sign up for the mailing list:

  • Name (if you provide it)
  • Email address

🛒 When you sign up for membership or make a purchase:

  • Name
  • Email address
  • Payment details (handled securely via Stripe – we do not see or store your card information)

💻 When you browse the site:

  • IP address
  • Browser type
  • Pages visited
  • Time spent on the site
  • Device type

We collect this through cookies and similar tracking technologies (see Cookie section below).

2. How we use your information

We use your information to:

  • Send you updates, resources, and marketing emails (if you’ve opted in)
  • Process your payments securely via Stripe
  • Provide access to your membership or purchase
  • Improve the Site’s performance and user experience
  • Comply with legal obligations

We do not sell or rent your personal data to anyone.

3. Legal basis for processing

Under the UK GDPR, we rely on the following legal bases:

  • Consent – for sending marketing emails
  • Contract – for processing payments and providing services you’ve requested
  • Legitimate interest – for website analytics and improving user experience
  • Legal obligation – where necessary for compliance (e.g. tax, fraud prevention)

4. Third-party services

We share your data with trusted third parties to help us operate our business and deliver services to you, including:

  • Stripe – to process payments (Stripe’s Privacy Policy)
  • Email marketing platform – to send newsletters and updates (e.g. MailerLite, Flodesk, etc.)
  • Google Analytics – to understand how visitors use the site
  • Mighty Networks – our community and course platform. If you join Elsie via our app or membership space, you’ll be interacting through Mighty Networks, which collects data like your profile, community activity, and communication preferences. (Mighty Networks’ Privacy Policy)
  • Embedded content platforms – such as YouTube or Instagram, which may use cookies to track engagement

These services may store or process data outside the UK or EEA. We only work with providers who meet applicable data protection standards.

5. Cookies & tracking

The Site uses cookies and similar technologies to:

  • Keep the website running smoothly
  • Understand how visitors use the site
  • Remember your preferences
  • Show embedded content (like videos)

You may encounter:

  • Essential cookies – needed for the site to function
  • Performance cookies – like Google Analytics
  • Marketing cookies – if we run campaigns in the future
  • Embedded cookies – from platforms like YouTube or Instagram

You can manage your cookie preferences via your browser settings or by using a cookie banner on your first visit.

6. Your rights

You have rights under UK GDPR, including:

  • Accessing your personal data
  • Updating or correcting your data
  • Asking us to delete your data
  • Withdrawing your consent at any time
  • Objecting to or restricting how we use your data
  • Making a complaint to the ICO if you’re in the UK

To exercise your rights, email us at: hello@veryelsie.com

7. How we protect your data

We take reasonable steps to protect your personal data through:

  • SSL encryption
  • Secure payment processing via Stripe
  • Restricted access to internal tools and data

8. Changes to this Policy

We may update this Policy from time to time. The latest version will always be posted here with the date updated above.

9. Contact us

If you have questions about this Policy or how we handle your data, you can reach us at:

Goodbridge App Ltd
Email: hello@veryelsie.com
Registered in England & Wales